Embroidery is a craft that creates unique patterns with distinguished appeal on the materials on which they are made. Using them for businesses, particularly on corporate gifts, uniform T-shirts, and promotional products, can significantly enhance the business image and visibility. Because they are eye-catching and durable. More than all that they convey a sense of prestige and attention to detail which gives a unique appeal to the brand image.
According to a study in the Journal of Product & Brand Management consumers perceive embroidered branding as more prestigious compared to printed logos. Another study by the Advertising Specialty Institute (ASI) shows that 85 % remember the advertiser who gave them a promotional product. When these two data are coupled together we get a better picture of the role of embroidery as a powerful tool for brand recognition. So it makes sense for businesses to pursue embroidery garments in UAE while making their brand promotions.
The following sections give more insights into the role of embroidery in maximizing brand impact.
The Benefits of Embroidery in Branding
- Durability
Embroidery printing, given that they are made from high-quality threads, stands the test of time without wear or fading. Even with repeated wash embroidery garments in UAE keep their professional appeal. Studies have shown that such a quality increases brand recall.
- Professional Appearance
To recall the study by the Journal of Product & Brand Management mentioned earlier embroidered products have a charm that ensures a professional appearance for the promotional products. Thus it creates a sense of trust in the brand.
- Versatility
The craft of embroidery can be applied to a range of products from uniform T-shirts to hats and bags. This allows businesses to extend their brand visibility across different products that cater to different client requirements.
- Customization
Since embroidery can create intricate patterns and designs it gives space for numerous customizations. This helps businesses to create unique logos and designs that help to communicate their brand values to the audience.
- Sustainable Image
The sustainability perspective of embroidery has two angles. The first one is regarding the durability of this printing method. Since they last long there is little incentive to replace them frequently. Secondly, it has lower environmental impacts as it doesn’t utilize inks or dyes. Thus by inclining to a sustainable method the brand also appeals to audiences who prefer such choices.
- Employee Morale
A survey conducted by the Uniform and Textile Service Association (UTSA) found that about 90 % of employees feel more confident and proud when wearing branded uniforms. So embroidered uniforms that give a distinguished effect for the brands, without doubt, give them a better feeling. Thus employee morale is elevated. On one side it makes them loyal which in turn increases productivity. On the other side, it is an added incentive for them to wear uniforms without hesitation. Thus proud employees will take the brand name to every corner they go.
These benefits make embroidery garments in UAE a significant contributor to maximizing the brand impact. Now that you have become aware of such impacts it is time to choose a reliable and cost-effective service provider who can deliver such embroidered products fitting to your needs. HMSN Boutique Trading LLC being the leading garments and clothing manufacturer in UAE has the required resources to serve your purpose. Feel free to send an inquiry for further collaborations.